Facebook advertising for doctors is a way for doctors to increase their online exposure (and new patients) by advertising on Facebook. Anyone who has Facebook will be familiar with the “sponsored” posts which appear on your wall. These have been paid for by companies who are ‘targeting’ you. And when we say ‘target’, we mean exactly that. Facebook advertisers can choose their target audience, including age, gender, location, and even pages or activities users have previously ‘liked’.
In terms of doctors doing the advertising, the same is also possible. You can pretty much select your ‘ideal’ patient, at least in terms of age, gender, and location. This helps to ensure that your advertising budget is not wasted on a target demographic which is unlikely to require your particular type of healthcare services.
What are the advantages of Facebook Advertising for Doctors?
There are several advantages for doctors who decide to choose Facebook as a place to advertise:
1. Increase your number of patients
Let’s be honest – this is the ultimate goal of any medical advertising: It is to increase your number of patients. Of course, not all Facebook users who see your ads will become patients of yours. In fact, it will be a low percentage. However, even just a few extra patients usually more than covers the cost of a Facebook campaign.
One thing is for sure – if you do not do any marketing or advertising, then less people are likely to hear about you. If less people hear about you, then less people are likely to choose you as their next doctor.
2. Increase your number of Facebook Likes
Many Facebook ads give users the opportunity to ‘like’ your page. This means that from then on, whenever you post something new, it is likely to appear on that user’s wall. This increases ongoing exposure to your practice. The more people who like your page, the more people are being reminded about your practice every time you post something new. In short, building up your online community helps to keep your practice on patients’ radar.
3. Target your ideal patient
As mentioned previously, Facebook advertising allows your ads to be very targeted. You can be very specific for any of the following criteria:
- Likes / Interests
- Job title
By being specific with your ads, you are able to target your ‘ideal’ patient. Most doctors have their favorite types of patient or conditions which they most like to treat – why not grow this side of your practice?