Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.
In fact, 32% of marketers say visual images are the form of content most important to their strategy.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.
32% of marketers say
visual images are the form
of content most important
to their strategy.