The Best Email Marketing Strategy
Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising.
We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.
- Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
- Email is simply the best way to make sales online. Now that you know the importance of email marketing, let’s learn the best ways to go about it.
- You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
- Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Unrivalled Levels of Service
Deliver powerful behavior-driven emails to customer inbox everytime they take an action. Boost conversions and retention at scale with highly personalized email campaigns.Read more
Tracking & Reporting
If you're sending an important email to someone, find out when they've opened it by setting up a read receipt. A read request is sent to every recipient in the To and Cc fields, but not to recipients in the Bcc field.Read more
We designed and optimized each email template to be responsive and fully customizable. Edit and design to match your brand guidelines.Read more
An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase.Read more